What Britain Eats – Three Decades of Grocery Shopping

“The landscape of British eating has changed dramatically in the last three decades. In the above interactive visualisation, we’ve documented the changing face of our grocery shopping, whether it be the rise and rise of the banana, the decline of liver, the growth of the ready meal, or the determined plod of the pork sausage. The data comes from DEFRA, which keeps an extraordinarily rich, but mostly dormant, archive on its website. We’ve brought it to life with what we think is an innovative tool, produced with the help our designer, Marcin Ignac. The icons on the left represent 5 main food ‘types’ – fats, fish, fruit, meat and vegetables. Click on any section of the donut to see how consumption of that food group has changed, or scroll along the time line for any one food to see its percentage share change in the donut”.

Visit the What Britain Eats Website